(2) the development existing state of affairs of the car line of business that rent
Hire car industry: Market growing space is large
As we have learned, management success of the company of Beijing head steam that rent is outstanding, management effect is ideal, many cars are planted, often hire rate amount to 70% above. The company of northward and restful car that rent whenever holiday, rental rate often reachs the car of the company 100% , if catch up with holiday, it is fire must need a client to shift to an earlier date more half month is booked. The “ old ”—— of the countrywide car line of business that rent is new now notional car club, the business is more fervent. New idea has the car that rent more than 2000, ferial and rental rate 80% the left and right sides, achieve on the weekend 100% . Although, during holiday, the will shortest time that rent is adjusted from 24 original hours for 7 days, increased blame member price 100 multivariate, but car still was to appear to demand exceeds supply badly phenomenon. In addition, the government organization that brings as the reform of the official system that use a car hires car, business affairs to use a car, show level finance to accuse to buy the happiness that uses control of the contradiction between the car and social car gross and road surface traffic capacity to wait for respect reason to also will prop up an our country car to rent estate with company unit tomorrow.
The statistic that overcomes Li Fulan market to consult a company according to the United States makes clear: The company of the estate that rent of open of world each country does business with its income, compare with photograph of other service industry, amplitude be far ahead. Face prosperous market, the business that rent people express: The biggest profit that holiday economy brings to them is consumer need sue for peace to approbate to what the car rents, this one far-reaching meaning is more than them far short-term obtained economic benefits.
Hire car group: Individual, business affairs, organization uses Che Zhansan to become
The car line of business that rent is so prosperous, be what person is hiring a car to use? As we have learned, current, the mainest customer is 3 endowment company employee. Additional, foreign enterprise company and outside the clique handles affairs orgnaization, individual or the person that unit of illicit look forward to and financial orgnaization employee rent a car also is absent a few. The main use of the car that rent is ordinal for, the country is enterprise or business unit and 3 endowment company official business uses a car; Holiday outing is private with the car; Receive a station to reach accompany with the car, before buying a car try to drive and do train car to use etc.
Hire car demand: The market is vigorous have a reason
People is right the demand of the car (especially holiday) as if abrupt between erupt, make the car is rented for a short while to consume heat, presumably this also does not do not have a reason. One of, economic development, of standard of living rise, make people older and older to the demand of the car. As the life gradually rich, people is able already to hire car consumption, but Chinese existing car retains the quantity satisfies requirement adequately hard. Investigation makes clear, at present domestic car has a quantity to be many 1800, but the person that has a driver's license is as high as 4000 however much, and this number still is increasing ceaselessly. The person that “ has this ” that do not have a car brought up the huge market of the course of study that rent a car. Current, the Guangzhou person of 28% , Peking Man of 19% , Shanghai person of 12% owns a driver's license. Can see from this, chinese car retains the quantity is how finite, and the person that wants to drive is how infinite. Secondly, buy illicit car to still cannot gain ground. From the individual for, renting a car is solid existing car opens best way, buy a car one-time investment is large, the formalities that buys a car is much, the cost that raise a car is high. And the utilization rate of illicit car is average not tall, idle time is longer; Occurrence traffic postaccident, processing formalities is too irritated lock. And hire a car to have very big flexibility, both neither can take up a large number of capital, also won't appear unused, car condition has assure, be away on official business to also can drive to the other place car. And the model of car rental can choose, the client can bear already, can satisfy all kinds of requirement again. Thirdly, a mature car consumes the market, hiring car and the demand that buy a car cannot be replaced each other, the service that rent a car uses car demand, company to be market direction with car demand daily with provisionality, private buy car criterion with the car advocate give priority to aim with the car daily in place, the requirement that both uses to car is different. American auto industry comparatives develop, the national ” on wheel of the “ that be called, and American car rents the market to also implement scale most in the whole world. Enough of this one fact explains: Buy car and the part that lease a car to did not conflict, it is two markets originally, two consumption group, two kinds serve. The 4th, as car price ceaseless “ dives ” , somebody predicts, a few person that do not have a car will by hire a car to change direction buy new car, this will rent the market to form bigger impact to the car. Really, car price is reduced can make one part person is become really have car a group of things with common features, but “ is canned afford raise the person that has ” car is finitely after all again, under photograph comparing, the person that because “ has,becomes “ according to the ” that do not have a car to hire ” of car a group of things with common features will increasing. Such a variety of, buy a what is there against it in order to hire era?
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