Beijing tourism in Hangzhou, a tourist Mr. Zhang Daping just off the plane, a brand new Buick LaCrosse car has been parked in the airport. This is his three days car rental companies on the Internet through leased vehicles. Zhang Daping told reporters: "We come to Hangzhou, traveling by car. Rented a car after the very liberal, than catch the bus, taxi and other more convenient."
The new car rental car use patterns become increasingly popular in major cities in China, and full of potential and risks facing emerging markets within the industry have also close spontaneously in various forms layout: 11 months, Mitsubishi and Zhejiang Automobile Leasing Co., Ltd. riders signed an agreement: the bikers from the Mitsubishi Corporation to invest $ 20,000,000 the first round, and co-founded the International Car Rental Co Heiner.
Prior to this, Goldman Sachs Group "Lazi" Hey Shanghai, a $ 70,000,000 Car Rental Ltd., Legend Holdings billion "betting" Beijing China Car Rental Co.
Mitsubishi consortium responsible person, Mitsubishi, chairman of the small room straight that the current development of China's car rental industry, is fast, the sun is a great potential market. According to him, car rental business in European and American countries has been very mature in the United States, in the car rental industry, vehicles occupy 55% of the entire automobile industry, many individuals and companies to solve the car problem with the car rental.
Industry experts predict that by 2015, China's car rental market, demand for rental vehicles will reach 300,000 to 400,000, revenues will reach 180 billion yuan.
"With the car rental industry heavyweight after another usher, will undoubtedly promote the competitive car rental market in depth and speed up the process of market survival of the fittest, will change the distribution industry is too scattered over a small situation, enhance the industry's concentration, to bring the industry to re-wash card. "
China's car rental industry in the early 90s of last century has been started, the first leasing company is SAIC, Guangzhou Auto, the first gas and other traditional state-owned enterprises, to provide rental car business long dominated in the management of the relative lack of modern enterprise vitality; and scattered around the small car rental companies, 80% of vehicles less than 50 business operations, lack of scale and network management.
Until 2006, the Chinese car rental market is still much to be scattered all over the division of independent car rental companies, there are cumbersome procedures, the service is not consistency. Tsinghua University, China and World Economy Research Center Daokui Li said that China's car industry is still in the "extensive mode."
Compared to the "extensive mode", the world's leading car rental company's operations remain in the hundreds of thousands of vehicles around, managing the lease up to thousands of sites around the world, the United States subsidiary of General Motors, Avis car rental company company, for example, completed 20 million times the average annual rental transactions, the annual turnover of more than 4 billion euros.
With Avis, Hertz and other international well-known car rental company to enter China, China's domestic car industry is also an active transformation and innovation. Automobile Leasing Co., Ltd. Zhejiang riders Zhang Xiaolin, chairman of view, this means that the new competitive era. "Who can survive, depending on the management level."
"The development of industry giants to better serve small companies instead of consumers, so that the industry in a certain standard of service. Eventually form China's localization of car rental services, serving the public." Zhang Xiaolin said that China's car rental industry will inevitably toward standardization, scale, standardization.
In addition to the management level of enterprises themselves to be market tested, the car rental industry in China faces other objective at this stage challenge. "The lack of protection of the laws and regulations, market and other credit system is not perfect 'bottleneck' is still often restricted the development of car rental, heating up the industry is behind the many hidden risks."
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